HOW WE MEASURE
Performance pricing sounds great, but how do we separate out the effects of our changes from all the other stuff going on? Conversions rates change seasonally, based on promotions, and changes in your product mix. What if Oprah tweets endorses your product and sales suddenly spike? You won’t have to pay us for that.
We use randomized A/B testing - the scientific gold standard to isolate the lift from our changes from all the other stuff going on.
The icing on the cake is that you are referee. Our contracts state “client is the sole arbiter of success.” We want to make it simple. We know when we get our clients clear and convincing results, they actually want to pay us, in fact they want us to do more work.