Usability Medium Priority 20% Adoption 5 Seconds Saved
Another way to reduces form errors – and thereby reduce friction and speed up the checkout process – is to limit the inputs for each field. For example, a phone number field should only contain numbers, not letters or punctuation. A ZIP code doesn’t need letters in it. Nobody has a “$” in their phone number.
By not allowing users to enter data that doesn’t belong in a certain field, the occurrence of typos and form errors is limited and friction is reduced.
Convention rules all when it comes to data input. Numerical fields (phones, credit cards, dates) shouldn’t accept letters or unfit symbols. Don’t break from these rules.
Usability can also be bolstered by combining robust data input with auto-formatting dates, cards, phones numbers, etc. This further reduces errors and expedites error correction, thus reducing friction.
Limit Data Inputs has an 20% adoption rate among our benchmark group.
Auto-formatting numerical fields works well with robust data inputs to decrease friction.
Don’t get creative here. Phone numbers only need numbers. Nobody’s credit card has a “&” in it.