Usability High Priority 85% Adoption 5 Seconds Saved
The last thing any business should do is limit access to their store. An online store that isn’t compatible across all devices and browsers is like a WalMart with a moat around it. Are you going to limit your potential user pool just because some can’t swim (access a desktop computer)?
All kinds of situations influence users to make a purchase on their phone or tablet. Maybe they’re away from home, or maybe the family computer is already occupied. You want these users to be able to make a purchase with what they have in their hand.
There are two main methods to have a website work on home. Some sites choose to develop a separate mobile site that appears for any user on a cell phone. As long as the site is optimized well, this is an effective solution.
Other sites design a fully responsive site that changes layout based on the size of the screen being used. This is an effective solution that covers phones, tablets, or small netbooks, ensuring that any user can access your store – and give you money! – from any device at any time.
Browser and Device Compatibility has an 85% adoption rate among our benchmark group.
Just because you’ve shrunk your site to fit a phone or table screen is no reason to forget other principles. Even mobile sites should have an intuitive layout that feels fast and frictionless to users.
It’s also important to keep in mind browser compatibility. This isn’t an issue in most cases, but still deserves attention.
Make sure your site is usable on a screen of any size. Don’t limit access!