http://www.wayfair.com/ General Retail 4-Page 120 seconds
Wayfair implements a cleanly-designed multi-page checkout that could be improved substantially by converting to a single-page checkout and offering a guest checkout option.
Wayfair's individual forms are well-designed, with no unnecessary distractions or slowdowns. Combining these on a single page would help the checkout feel faster and easier.
The main source of friction is forced account creation, making users think up a username and password. Making a guest checkout option - and making it the default mode - would speed up the checkout for users and reduce checkout abandons.
The Wayfair Desktop Checkout complies with 61% of our recommended best practices.