http://www.urbanoutfitters.com/ Apparel 5-Page 120 seconds
Urban Outfitters is far longer than it should be. It implements a lengthy five-page checkout, with pages for login, shipping address, shipping options, payment, and order review. All fields are in one column each - even short fields like zip code have their own line - increasing the perceived effort. Field inputs are not accepted robustly, with no live validation or formatting restrictions (for example, credit card, phone number, zip code, and CVV fields all accept punctuation and spaces as valid characters.)
Urban Outfitters could improve dramatically by condensing their checkout and removing the conversion-killing review page at the end of the checkout.
The Urban Outfitters Desktop Checkout complies with 67% of our recommended best practices.