http://www.macys.com Home Goods Vertical Accordion 139 seconds
Macy's two-panel, vertical accordion checkout initially seemingly foreshadows a rapid experience. However, due to poor layering and unnecessary repetition - the entirety of the billing address field, which could match shipping by default - the long individual panels unnecessarily lengthen the checkout experience.
Macy's fails to accelerate with any optimizations like type-ahead address completion, and under-utilizes a summary sidebar, leaving it devoid of attractive cart pictures. As a result, the process feels long, bulky, and text-laden, creating a sub-optimal checkout.
By cleaning up the individual forms and ridding the checkout of repeated inputs, Macy's could speed up their checkout and take advantage of an otherwise quick accordion checkout.
The Macy's Desktop Checkout complies with 54% of our recommended best practices.