http://www.jcpenney.com/ Apparel 3-Page 109 seconds
JCPenney implements a three-step checkout process and successfully removes a few distractions (navigation bar and extra information) from the checkout. Forms are very well layered reducing percieved effort.
Improvements could still be made by converting to a single-page checkout, using responsive buttons, making the gift card option less prominent, and by making the guest checkout option default.
The JC Penny Desktop Checkout complies with 70% of our recommended best practices.