http://www.hm.com/us/ Apparel 3-Page 153 seconds
H&M implements a three-step accordion process, with panels for account creation, delivery information, and payment. What could be a straightforward checkout is marred by multiple distractions and unnecessary fields.
The first page of the checkout is where most of the friction is. The entire navigation is still visible, account creation is mandatory, and unnecessary fields include a particularly pointless "date of birth" field. The apparent length of the form is also increased by the layout, which has a single column with one field per row. Cleaning up the distractions and extras would do well for H&M.
The H&M Desktop Checkout complies with 50% of our recommended best practices.