http://www.etsy.com General Retail 3-Page 109 seconds
Etsy has one of the better checkouts we looked at, with room for improvement by adding a guest checkout option and converting to a true single-page checkout.
Etsy currently uses a smoothly designed 3-page checkout. Forms are designed effectively and intuitively - for example, the address forms are laid out in the same way we would see it written on an envelope. The checkout contains few distractions and no unnecessary fields.
Improvements could still be made - and conversions gained - by adding a guest checkout option. Currently, forced account creation is the single greatest source of friction for Etsy.
The Etsy Desktop Checkout complies with 68% of our recommended best practices.