Bed Bath & Beyond - Spiralyze

http://www.bedbathbeyond.com Home Goods 1-Page 161 seconds

Bed, Bath & Beyond implements a single-page checkout. Although the form ordering is intuitive and has some layering, fields like first and last name and city, state, and zip code could be condensed to being on their own line.

BB&B could also improve by making their offers and payments section less prominent. Unconvential location and size might draw away customers looking to enter it in the checkout itself.

Checkout Time Benchmark        Best Practice Heatmap        Detailed Walkthrough

Layout: 89% Layout: 89% Usability: 69% Usability: 69% Data Input: 59% Data Input: 59% Cart Conversion Loss -4.7%

Checkout Time Benchmark

Checkout Time in Seconds
(Shorter is Better)

Best Practice Heatmap

The Bed Bath & Beyond Desktop Checkout complies with 72% of our recommended best practices.

Single-Page Checkout

Bed Bath & Beyond implements a single page accordian checkout with shipping information and payment.

Reduce Perceived Form Length

BB&B has only some layering - short fields like zip code have their own line - increasing the perceived effort.

Intuitive Layout

Form ordering is intuitive and expected.

Simplify Multi-Page Checkout

N/A - Single-page checkout

Standardize Look and Feel

Checkout design thematically mirrors the main site.

Suppress Store Navigation

Though Bed Bath & Beyond suppressed the menu, it includes an overt "Return to Cart" clickable option.

Browser and Device Compatibility

Adapts well to mobile browsers and all desktop sizes.

Make Progress Obvious

A clearly labeled navigation through numbered steps in the single page makes progress obvious.

Guest Checkout Default

Guest checkout is avaiable on default allowing customers to make an account if they want.

Buttons Provide Feedback

"Save & Continue" buttons change colors when a customer hovers over them.

Highlight the Active Field

No active field highlight.

Validate Correct Responses Inline

Bed Bath & Beyond marks incorrect inputs, but fails to validate both correct inputs.

Auto-Format Numerical Fields

No numbers are auto-formatted.

Limit Data Inputs

Credit card, phone number, and CVV form fields all accept punctuation, spaces, and other non-numerical characters as valid characters.

Offer Help Prominently

Includes a very clear "Chat Now" option above the right sidebar containing the price breakdown.

Display Clear Error Messages

Error is explained clearly, and incorrect fields are highlighted

Match Shipping and Billing by Default

Matches shipping and billing addresses by default.

Trim Unnecessary Form Fields

Includes no unnecessary form fields.

Auto-Populate Address

Google autopopulation features present.

Clear Shipping Options

Little shipping information is given besides cost.

Abandonment Emails

No specific abandonment email sent.

Store Zip Code from Shipping Calculator

Zip code not saved from store selector.

Provide Cost Breakdown

Indicates price breakdown from the first step, and labels it appropriately if relevant (i.e. "Pre-tax Total").

Emphasize Free Things

Free shipping is displayed correctly, but B&H Photo Video does not inform the customer about his savings.

Detect Card Type

Card type automatically captured.

Provide Prozac

A reassuring element somewhat near (but not apparent that it's coordinated with) one of the "Place Order" buttons ("Relax. No Pressure. Returns are Easy.").

Suppress Coupon Field

Gift card/Merchandise Credit section is prominent in the page.

Checkout Walkthrough

Click the thumbnails for an annotated walkthrough of Bed Bath & Beyond Desktop Checkout's notable features.

Step 1

Shipping Info

Step 2

Payment

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