eCommerce

eCommerce / Retail

Consumers are changing the way they shop online. Consider the impacts of multiple device journeys, aggressive price comparison …


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Energy

Energy

Consumer, small business, and enterprise energy customers have different triggers and concerns. Effectively segmenting this …


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Financial

Financial

Effective financial services firms use their online channel to both generate new leads, and cross-sell to their existing customer base …


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Healthcare

Healthcare

Patients of all ages are leveraging digital resources to navigate healthcare decisions. Compliance issues complicate patient …


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Home Improvement

Home Improvement

Contractor and DIY are distinct segments that must be considered separately. Contractors tend to have a shorter time …


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Industrial

Industrial

Industrial goods suppliers selling high numbers of searchable SKU’s are intrinsically vulnerable to price competition. But …


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Pharmaceuticals

Pharmaceuticals

Increasing clinical trial costs and the need to accelerate time to market for new therapeutics both present online opportunities …


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Software

Software

As all players from venture backed startups to industry behemoths spend aggressively to capture market share, CPC prices are …


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